An interview with Natalie of Empwr Botanics
We sat down with Natalie Meredith, the founder of Epwr Botanics, which is an incredible nootropic supplement brand that often graces the contents of the Elevate. retreat goodie bags.
This is her personal and brand story. We hope you enjoy!
Why did you start Empwr? What was the goal?
My goal was to create beautiful products that would provide the modern human with the tools to empower themselves through health and wellbeing - especially mind health. I'm big on self-empowerment and am naturally curious and open minded, couple that with a peaked interest for psychology/neuroscience and natural alternative health methods I found myself creating my own remedies for the modern issues I was facing - burnout, anxiety, procrastination, lack of sleep (to name a few!). The profound and positive impact I experienced through these remedies lead me to think, "I can't possibly keep this to myself". I figured there was a very good chance that if I was experiencing these issues, then others were too and I could help them with a solution toward self-empowerment as I had done for myself.
Tell us more about nootropics - what are they, what do they do, and how do they benefit us?
Nootropics are substances that can help improve cognitive function, such as memory, focus, and creativity. They're sometimes called "smart drugs" because they may enhance brain performance and cognitive function. Our well-loved CHARGE supplements contain the natural nootropic Lions Mane Mushroom which is a "smart mushroom" that increases focus, clarity, alertness and is neuro-protective. Among other powerful ingredients it also contains Maca Root, which is considered a nootropic because of its ability to boost cognitive and memory function!
What’s your secret sauce - how are you different from the other brands in the market?
I curate our supplements using a multi-functional, two-pronged approach - prevention and treatment. For example; our nootropics support the prevention of burnout by balancing the secretion of cortisol through the ingredient Rhodiola Rosea, which as an adaptogen also increases your body's resistance to stress. On the other side, the supplements support the treatment of burnout by providing a sustainable energy boost and uplifting mood through the ingredients Lion's Mane mushroom, Vitamin D and Maca Root. The thoughtful blend of ingredients creates a perfectly balanced supplement.
4. Where would you like to be in 5 years?
I’d love to continue to expand our DTC footprint in the UK and be launched in the US. I’m also hoping to have forged even more brand partnerships and be stocked in large retailers - I have a vision to see Empwr at airports and hotels!
My dream is also to have a brick and mortar studio or store of some sort where people can come to feel good, learn and hang out a bit <3
